When Supermarkets Discovered the Miracle of Hanukkah

Israelis spend NIS 200 each on tickets to major Hanukkah extravaganzas and everyone wants to get in on the action.

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Rami Levy, the owner of the discount supermarket chain bearing his name, decided that the time had come to try his hand at mounting a stage performance for Hanukkah. He saw the marketing potential in the...