In Israel's Advertising World, Criminal Equals Mizrahi, Intellectual Equals Ashkenazi, Gay Equals Weakling

Yossi Lubaton, CEO of ad agency, Baumann Ber Rivnay reveals the stereotypes that sell products and service.

Jun 19, 2015 2:54 AM

The WIZO version of the Razzie (or Golden Raspberry) went to the ad agency of Baumann Ber Rivnay in 2014, for its ad for Elite brand Turkish coffee. The campaign features two light-skinned women choosing a...

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