Start-up of the Week / The Guys Who Bring Ads to Your Phones

Taptica, a year-old company founded by technology and media entrepreneur Kobi Marenko, positions ads on more than 1,000 applications and mobile search engines.

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Mobile technology (i.e., smartphones and tablets) is considered one of the most promising fields for advertising. Three years ago, research company eMarketer forecasted that in the U.S. alone, where the mobile...