Start-up of the Week / Keeping Tabs on Your Apps

Gryphonet launches AppRight, which monitors and reports problems with an app's behavior; the firm also announced a strategic partnership with Deutsche Telekom.

Amitai Ziv
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Amitai Ziv

Israeli start-up Gryphonet on Monday launched AppRight, its smartphone applications monitoring and reporting platform, at the Mobile World Congress trade show in Barcelona. AppRight gives mobile developers insight into customers’ user experience, providing them with information about their app's behavior – whether insufficient memory, crashes, high battery consumption or CPU overload.

Gryphonet, established in 2009 and headed by CEO Irit Rapaport, also announced a strategic partnership with Deutsche Telekom AG’s Developer Garden, the company's ecosystem for developers. Deutsche Telekom is one of the world’s largest telecommunications companies, serving more than 131 million cellular customers in various countries. AppRight will enable DG’s developers for the Android operating system to gain insight into how their applications behave.

“The technology solves a problem with smartphones in which a broken application, a network problem and a device problem all show up as the same thing, and there’s no way to diagnose the source," says Rapaport.

RightApp is a 700-kilobyte program that developers can add to their apps to receive reports about it. “It doesn’t replace QA or the products that check applications before they’re launched,” says Yossi Salomon, Gryphonet’s VP of R&D. “Instead, it lets developers understand what’s happening on the ground. QA tests focus on scenarios that the developer foresees, but hundreds more scenarios are possible. Our reports include freezes, high data consumption, collisions, problematic code and high memory use.” Developers working for small businesses can use RightApp for free, while those employed at larger companies must pay a fee.

Gryphonet is marketing RightApp not only to developers, but also to mobile operators, who can install it on the devices they sell and then tell users what, if anything, is wrong with their phone. “Mobile operators wipe the device clean, and then users have to reinstall all the applications they had before.”

Gryphonet announced a deal with Deutsche Telekom, the parent company of T-Mobile, ahead of the launch at MWC; the firm is also exhibiting at Deutsche Telekom’s booth in Barcelona.

Gryphonet employs 16 staffers (including subcontractors). It has raised $2.5 million from 15 angels, including Jacob Tenenboem, Amir Makov, Nissim Barel, Ran Perlman and Dov Moran (its first investor). One of Gryphonet’s board members is Dan Eldar, a co-founder of Partner Communications Company and current executive director of several companies controlled by Hutchison Whampoa.

A new Nokia Lumia 520 at the Mobile World Congress in Barcelona, February 25, 2013.Credit: Reuters
Visitors in one of the pavilions of the Mobile World Congress, the world's largest mobile phone trade show, in Barcelona, Spain, Feb. 25, 2013. Credit: Reuters