SodaStream Looks to Put New Fizz in Its Ailing Business

Famous for using Scarlett Johansson to pitch its carbonated-beverage makers and for drawing the wrath of the boycott movement, the company has seen sales decline in its key U.S. market.

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SodaStream is probably known as much for employing Scarlett Johansson as a pitchwoman and for its West Bank manufacturing facilties as it is for its home carbonated-beverage dispensers.