SodaStream Looks Homeward for a Share Price Comeback

After plunging 80% on Nasdaq, SodaStream has started trading on the Tel Aviv Stock Exchange, but that won’t be enough as sales of its soda machines sag.

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It wasn’t so long ago that SodaStream International was the Israeli dream stock. CEO Daniel Birnbaum and Yuval Cohen, the chairman until recently, took the maker of home carbonated-beverage devices to a $1.5...