Israeli Food Giant Osem Learns How to Cope in an Era of Healthier Eating

The CEO of the maker of legendary snack Bamba tells TheMarker about his strategy of a diverse product mix – based on health

Adi Dovrat-Meseritz
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The popular Osem-produced Bamba snack, on sale in New York.
The popular Osem-produced Bamba snack, on sale in New York.Credit: Tzach Yoked
Adi Dovrat-Meseritz

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