New Yorkers Can Catch a Ride With Israeli App as GetTaxi Hits the Big Apple

The startup raised $12 million in third round of funding to launch new G-Car service, which won’t include yellow cabs due to NYC regulations.

Israeli startup GetTaxi will now help you hail a cab in the Big Apple, after announcing its New York launch at the end of last week. The city’s iconic yellow taxis will not be part of the service, however, due to a municipal regulation preventing the use of apps to order the so-called "medallion taxis." 

Instead, GetTaxi will offer New Yorkers a ride-service app called G-Car. G-Car users will be able to use GetTaxi to order a car with a driver and pay for the ride using a credit card. The company says that it already has “several hundred” cars and drivers available for use in the city, and that the cars will even be equipped with wireless Internet.

GetTaxi claims one million users around the world, with 20,000 taxi reservations made every day using the service. It’s taxi app works in 20 cities, including London, Moscow and most Israeli cities. The company’s revenues come from taxi drivers who join its service. The firm expects annual revenues to reach between $120 million and $130 million this year. To get the New York service up and running, the startup recently raised $12 million in new capital, in its third round of investment.

“We are very excited ahead of the launch in the U.S.,” said company CEO and founder Shahar Waiser. “When we set up the company, we dreamed of providing our users an app that would work in every territory and every language in the world. We are happy to see our vision becoming a reality.”

The startup was founded in 2010 by Roi More and Waiser, the former CEO of Russian operations at tech giant Comverse. It has raised $42 million from investors to date, including from Access Industries, a company owned by Jewish billionaire Len Blavatnik.

Eran Lanun