Trader Joe's Style Grocer Comes to Israel: Low Prices, but No Brand Names

First Ehad branch opens in Ra’anana this week in newest front in the food price war

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You won’t find Coca-Cola or Osem ketchup on the shelves or special sales, but the owners of the newly launched Ehad (“one”) supermarket chain promise that its no-name products sell for 10% to 20% less than...
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