Money Where Your Mouth Is: Podcasting Biz Gains Momentum in Israel and Abroad

Industry insider says trick is to 'bring in large numbers of "quality" listeners, then reach advertisers and brands'

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The launch of the podcast service Luminary on April 23 was supposed to be a big event. The New York-based startup that has raised $100 million created buzz and high expectations with the tagline a new way to...