Israeli Art Patron Operates Major Porn Chat Site, TV News Show Reports

Muly Litvak, who has a gallery named after him at the Tel Aviv Museum of Art, operates the site Imlive, according to the program 'Uvda.'

One of the world’s most popular porn chat sites is operated by a high-profile Israeli art dealer, according to a report that aired Thursday night on the Channel 2 investigative news program “Uvda.”

Imlive is one of several porn chat sites owned by Internet entrepreneur Muly Litvak, “Uvda” reports. The site charges customers by the minute to view a private strip show by one of the tens of thousands of young women listed on the site.

To use the site, customers must sign a complicated contract ensuring that 70% of the money earned by the stripper goes directly to Imlive, and that the site bears no legal responsibility for the strippers’ well-being or employment conditions. On sites like Imlive, the stripper may appear to be working out of her own home when she’s actually working out of a studio operated by agents working for the site.

Litvak entered the Internet industry at the end of the 1990s when he opened the short-lived matchmaking and job-finding site TargetMatch with his sister Anat Levy. Today, Litvak manages pornographic sites like Imlive and Porn Banana, which offer viewers interactive pornographic videos and other sites that serve as feeders for the company’s bigger sites. He manages his sites through his company Coolvision.

Litvak, a former piano teacher, opened his Litvak Gallery in Tel Aviv’s Museum Tower office building in 2009. He has been described in newspapers as an art collector and Internet entrepreneur, and has appeared in gossip columns dining with captains of industry.

Benny Cohen, Litvak’s spokesman, said Coolvision and Imlive do not employ men or women as hosts on the sites. He said the companies have never received any hint of a complaint about “coercion, captivity or anything similar.”

Coolvision and Imlive do not produce pornographic material or sex films, Cohen added, but are “Internet companies that create, among other things, Internet platforms for virtual encounters, enabling anyone, male or female, to have a filmed encounter on video on the Internet, either free or for a fee.”

People choosing to engage in these encounters do so of their own free will and are not employed by the companies, he said. “The companies prevent minors from appearing on the site and meticulously follow the law,” he added.

It’s hard to estimate the percentage of Litvak’s wealth that comes from his porn empire. In any case, video chat is the most profitable segment of the Internet porn industry today, and Litvak owns one of the 10 largest porn video chat sites in the world, based on user traffic.

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