New Apple Exec Becomes Top Israeli in Silicon Valley

Seeking diversity among senior ranks, Apple names Israeli Arab from Haifa one of its top 15 executives.

Apple.com

Israeli Arab Johny Srouji has been named one of Apple’s top 15 executives, making the Technion graduate the highest-ranking Israeli in Silicon Valley.

On Saturday, Apple added five vice presidents to its Executive Leadership Team,  a move the consumer-electronics giant said augmented diversity at the top. One new leader is Haifa’s Srouji, the Cupertino, California-based company’s vice president for hardware technology, a job he took up a year ago.

Srouji led the development of Apple’s A4 chip, which served older Apple iPhone and iPad models. He also worked on the identification sensor for the iPhone S5, which may also be featured in the next iPad.

In 2008 he joined Apple as senior manager in the A4 chip unit for mobile devices, and in 2011 became vice president of the chip division. He has two U.S. patents registered to his name on chip development methodology.

Before joining Apple he worked for three years at Intel’s Israeli development center and was then appointed director of development at IBM’s main Power 7 processor unit.

About a week ago, Apple released data showing greater ethnic and gender diversity than at some of its Silicon Valley rivals. Two of the new vice presidents are women, one of whom is black.

In the United States, 70% of the company’s employees are white or Asian, 11% Hispanic and 7% black, which puts Apple closer to the percentages for the U.S. population than many tech companies. Women make up 30% of Apple’s workforce of 98,000 around the world.

“I’m not satisfied with the numbers on this page,” CEO Tim Cook wrote on the diversity page. “They’re not new to us, and we’ve been working hard for quite some time to improve them.”