In the War for Workers, Israeli Tech Firms Use Blowout Parties to Boost Their Image

Aviv Geffen and Dana International are just the tip of the iceberg in a large-scale and over-the-top effort to host events that enhance companies’ profiles

Irad Atzmon Schmayer
Irad Atzmon Schmayer
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FILE Photo: Israelis attend a Purim party, 2017.
FILE Photo: Israelis attend a Purim party, 2017. Credit: Olivier Fitoussi

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