In the War for Workers, Israeli Tech Firms Use Blowout Parties to Boost Their Image

Aviv Geffen and Dana International are just the tip of the iceberg in a large-scale and over-the-top effort to host events that enhance companies’ profiles

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It’s Purim, and Israel’s high-tech companies are readying to party hardy. AppsFlyer, an Israeli-U.S. marketing analytics startup, for example, is planning a 1990s-themed event with the former Eurovision Song...