2020 Vision: How Jerusalem Hopes to Attract 4 Million More Tourists

The capital has ambitious plans to become a major tourist attraction. It wants to brand itself separately from the rest of Israel and lure independent travelers, but a lack of public transportation and hotel rooms need addressing first.

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“Jerusalem is the entire country’s tourism anchor. It is carrying [Israeli] tourism on its back,” says Ilanit Melchior, director of tourism for the Jerusalem Development Authority.