How Cheap Became Chic in Israel

It isn’t that luxury is louche, it’s that people are sick of being exploited, say discount barons Avi Katz and Rami Levy.

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It’s Sunday morning but the Ehad supermarket, launched in Ra’anana just a few days previously, is full. The only thing missing is familiar brands – no products by major Israeli foodmakers Telma and Osem, none...