Attention, Shoppers: IDF Soldiers Are Big Spenders

They may not look like attractive consumers, but conscripts buy NIS 2.2 billion a year of goods and services. Now, more big businesses are gunning for their wallets.

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In many cases, they are just out of high school, earning between NIS 350 and NIS 700 a month. Most of these Israel Defense Forces draftees still live with their parents and many only leave their bases for...