Hasidic Ad Agency Exec in Israel Straddles Two Worlds

Tal Barzilai, a Bratslav Hasid, is head of the elite Studio unit of McCann Israel: 'I see my work at McCann Tel Aviv as sanctifying the name of God.'

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“I see my work at McCann Tel Aviv as sanctifying the name of God in every way. That’s why I’m here. I wish there were more young Haredim [ultra-Orthodox] who would come and find a place in the advertising...