TechNation / Google and Facebook Draw Nearly Half the Traffic on Israel's Top Sites

Pitango appoints two new partners; Startup to close down despite successful fundraising; Carmel Ventures to invest in NY startup Worthy.

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Google and Facebook draw nearly half the traffic on Israel's top sites

Some half of all traffic on Israel’s leading websites arrives from Facebook or Google, according to an analysis by Similar Web for TheMarker.

A few years ago, websites got most of their traffic from users who came to their home pages. Now, users find their content in many different ways: via search engines, social networks and e-mail distribution. The Ynet news site, Israel’s biggest website, gets 60% of its traffic from users who come straight to its home page. But that’s not characteristic of web usage as a whole, Similar Web says. News site Mako gets a relatively large percentage of readers from search engines, and it’s also the leading site for cellular web users, with 45% of all traffic coming from cell phones.

A high degree of traffic directly from a site’s home page means the site has a strong brand that draws readers directly, while heavy traffic from social networks means the site fosters a high degree of involvement from readers, who are inclined to share what they’re reading. (Nati Tucker)

Pitango appoints two new partners 

Venture capital fund Pitango has appointed two new managing partners: Eyal Niv, and Ittai Harel. This comes after the departure of partners Eitan Bek and Rona Segev-Gal last year. Harel was a general partner in Pitango for the past few years, specializing in investments in the medical field. Niv was most recently a managing partner at the VC firm Giza and specializes in early stage investments. (Inbal Orpaz)

Startup to close down despite successful fundraising

Israeli startup is closing up shop, it announced on Sunday. The company will be laying off most of its 36 employees after failing to build a sustainable business model, even though it still has a significant sum of the money it raised, it said. The company had raised $37.5 million from international investors.

“Out of responsibility toward our team and our investors, we’ve decided that despite our significant growth, we will cease operations,” stated the company. developed a new way of searching via a mobile phone designed to suit the medium. The company currently has no plans to sell its intellectual property, it said. (Inbal Orpaz) 

Carmel Ventures to invest in NY startup Worthy

Carmel Ventures is investing in startup Worthy, an online secondhand marketplace for luxury goods and its co-founder Shlomo Dovrat has joined the company’s board, the company announced last week.

New York-based Worthy raised $8 million in the Series B fundraising round. Worthy, founded in 2012, has raised more than $8.5 million so far; the latest round of money will be used to expand the company’s presence in the United States. (TheMarker)

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