Israel's Cell Phone Bad Boy Golan Telecom Shakes Up the Market Again

The company's newest radical discount - an entry price of NIS 0 - will likely force other small cellphone operators to respond with similar enticements, making it difficult to gain a foothold in the market.

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Just when it looked like the cellphone market was settling down and that all the aggressive discounts for new customers had ended, industry bad boy Michael Golan has shaken things up again.