Found a Frog in Your Lettuce? That Just Proves Its Organic, Says Israeli Farm

Instead of stressing over a customer complaint about a frog in their lettuce, this Israeli farm made a winning marketing move.

Carmel Crops recently received a complaint from a customer: “There was a frog in the lettuce I bought from you.” Obviously, this is the kind of thing that can do serious damage to a company, but the family farm in Israel’s Jezreel Valley did not freak out. Instead, it chose to share the photograph of the trapped tree frog sent by the customer on its Facebook page, together with the creative response that as of 3 P.M. on Sunday, just three days after it was posted, had 7,400 likes and had been shared nearly 1,000 times. And, as in any proper story with a frog, there’s a happy ending.

שלום חברים,אנו רוצים לשתף אתכם בתלונה שקיבלנו לאחרונה מאחת הלקוחות שלנו על צפרדע שנמצאה באריזת החסה שלנו. זהו מקרה נדיר...

“Dear Friends,

We want to share with you a complaint we received recently from one of our customers about a frog that was found in a bag of our lettuce. This is a rare event in our daily life, unacceptable and of course the customer was compensated.

It is important to know that our Salanova lettuce is grown hydroponically, without soil, a method that allows us to avoid the use pesticides. And in nature, as opposed to what happens in industry, animals want to live and they do everything possible to reach the crops we grow. We grow most of our vegetables without pesticides, providing fresh vegetables that are free of toxins, delicious, high-quality and with a long shelf life.

Apart from the issue of quality control in the packing plant, we view this incident as an opportunity to give you a different perspective, unconventional perhaps but one that conveys important information about the vegetables that we grow for you.

Who is this frog who dared to enter our greenhouse?

This is Hyla savignyi, the Middle East tree frog, a species of amphibian that lives in ponds, on crops in irrigated fields and in gardens. It is active at night, and during the day it dwells in hiding places, clinging to shaded leaves and stalks in order to keep its skin from drying out. The tree frog is an endangered species.

So why are we telling you this?

Because one of the main reasons for the disappearance of amphibians is environmental pollution and the use of pesticides that are harmful to animals. Amphibians’ moist skin is highly permeable to many substances, including pesticides, insecticides, herbicides and fertilizers, all of which are hazardous to amphibians.

This means that the presence of the tree frog in our greenhouse attests to a sterile habitat that is free of pesticides and other harmful substances.

For us it serves as further confirmation that we are on the right track with our vision of producing and promoting a healthy and balanced diet for Israelis.

By the way, the frog survived the experience, and was released back into nature ... ”