Former Israeli Central Bank Regulator Joins Online Investment Platform eToro

Omri Zerachovitz
Omri Zerachovitz
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Hedva Ber, four years ago.
Hedva Ber, four years ago.Credit: Meged Gozny
Omri Zerachovitz
Omri Zerachovitz

Hedva Ber, former banks regulator at the Bank of Israel, is being hired as deputy CEO and VP-operations at online investment platform eToro.

The firm, whose product is an investment-based social network, is going through the grueling process of becoming a publicly traded company valued at $10.4 billion (after money). It is raising $850 million in the process.

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Ber is no longer working in the Bank of Israel. After seven years at Bank Leumi, where she served as the bank’s chief risk manager, she received the position in the central bank. Previously she served as Israel’s representative on the board of directors for the European Bank for Reconstruction and Development.

According to eToro’s official announcement, Ber will “lead eToro’s operational excellence and the deepening of operating infrastructure of the company and its corporate governance, risk management, regulation and corporate responsibility.”

Ber stated to the media: “As someone who grew within the traditional banking infrastructure I chose to join eToro – one of the leading and innovative global fintech companies at the apex of the ‘new world’ of investments, through belief in the company’s vision and management. I believe that high regulatory standards and ongoing investment in the company’s operating capabilities will enable the company to maintain its fast growth.”

eToro stated that Ber worked as an advisor to the company’s management over the past few months and guided it through its merger with the SPAC company FinTech Acquisition Corp V.

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