Israeli Supermarkets' Price Wars Come to Jerusalem

In bid to become dominant player in food retail, large chains like Mega and Super-Sol are slashing their prices, challenging their biggest competitor, the large private chain Rami Levy.

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After pitched battles in Ashdod, Modi'in and Beit Shemesh, the new frontin the supermarket price wars is Jerusalem.TheMarker has learned that Mega has launched an aggressive price war targeting the Rami Levy...