Israeli flower growers are expected to beat last year’s sales figures for Valentine’s Day and sell NIS 42 million in flowers for the holiday this year, the vast majority of which, NIS 37 million, will be shipped abroad.
Dov Amitai, president of the Israel Farmers Federation, also said that last year’s Valentine’s Day sales came to NIS 40 million.
The increase in sales this year is expected to come from higher export revenues, which will be due in part to farmers being able to raise prices this year thanks to the upswing in demand.
Flower prices have risen about 10% in the run-up to the February 14 holiday. Among flowers in particular demand are red varieties of anemone, buttercups, gerbera and lilies as well as green foliage for decorative purposes.
Israeli flowers are in great demand in Europe and the United States and are also sold in markets such as Singapore and Hong Kong. This year orders are also coming in from Eastern Europe and Japan. Amitai said the flowers are not only being shipped on cargo flights but also on passenger flights abroad in an effort to get them to market as quickly as possible.