Facebook Opening Direct Marketing Office in Israel

The U.S. company is also tapping Ginger Software chairwoman Adi Soffer-Teeni to lead its team in Israel.

Facebook is opening a direct marketing office in Israel, augmenting the Israelis who work out of the company’s offices in Dublin, the U.S. social-networking giant said Monday.

Leading the efforts at Tel Aviv suburb Ramat Gan will be Adi Soffer-Teeni, who has been appointed head of Facebook Israel. Soffer-Teeni, currently chairwoman of Ginger Software, will be putting together her own team.

“Millions of people in this country use our service every day; they connect to one another and share what’s important to them,” Soffer-Teeni said on Facebook. “Businesses are discovering the value of being part of this ... both major brand names and small and medium-sized businesses.”

Before Ginger Software, Soffer-Teeni was director of the business-to-consumer division at 888.com, an online casino and poker website. She was also chief executive of the Kidum Group, a private education company.

Bloomberg
Reuters