Exporting Startup Nation’s Cyber Wares to a Conservative Europe

Entrepreneurs Anat Bar-Gera and Shira Kaplan believe Israeli cyber firms can succeed in Switzerland, but first they need to rid themselves of some bad habits.

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“Start by taking a deep breath, and wear a nice suit with a tie. It’s not Silicon Valley here and you’re not Mark Zuckerberg. And wear a watch, a good watch you borrowed from your grandfather – because it’s...