Even in Internet Age, Ads on Sides of Buildings Are Big Business

In Tel Aviv, advertisers are even willing to cover a building’s renovation costs so they can get the city’s most coveted facades

Gili Melnitcki
Meirav Moran
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A big ad along the side of a building on Rothschild Boulevard in Tel Aviv.
A big ad along the side of a building on Rothschild Boulevard in Tel Aviv. Credit: Ofer Vaknin

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