Cofix, Israel's new low-cost café chain, which sells everything for NIS 5 (just over $1), announced this week that it had added another item to its menu: the NIS 5 doughnut.
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Israeli doughnuts, called sufganiyot, are traditionally eaten around the Jewish festival of Hanukkah, which begin this year at the end of November. Ahead of the holiday, Cofix will be selling its NIS 5 sufganiyot, which will come with a variety of fillings and frostings.
The announcement by the low-cost café chain can be seen as a response to statements at a recent press conference, in which Cofix's products were described as being of inferior quality and "junk." The press conference was held by the Roladin bakery and café chain to commemorate its 25 years in business.
For the sake of comparison, the Mega supermarket chain plans to sell large sufganiyot for NIS 6 (about $1.7) each this year, while low-cost supermarket chain Rami Levy Shivuk Hashikma plans on selling regular sufganiyot for NIS 0.50 (about $0.14) and sufganiyot with filling for NIS 1 (about $0.28) each. At Super-Sol Deal, the chain of discount supermarkets belonging to Super-Sol, chocolate sufganiyot sold last year for NIS 4.99 (about $1.41) each, and the chain says the price will be lower this year. Last Hanukkah, Roladin sold small sufganiyot with frosting and filling for NIS 8 (about $2.26) each.