Coffee Express Undercuts Cofix With Coffee for NIS 4

Upstart plans to open 8 new branches by year end.

Adi Dovrat-Meseritz

Jun 24, 2014 11:03 PM

When it entered the caf business, Cofix undercut the competition by selling all of its menu items for 5 shekels (about $1.45) each, including its coffee. But now a competitor claims that 5 shekels is too...

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