Stung by Brash New Competitor, Israeli Cafe Chains Mull Lower Prices

Industry executives and analysts say some prices have room to fall now that Cofix is offering a flat low rate for everything.

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With the new Cofix caf chain offering everything on its menu for NIS 5, the question arises – once again – whether the large chains can lower prices. The large chains have been saying that Cofix won’t survive...