Business in Brief

Google startup center moving up, slimming down; Trading platform for startup shares launched; Applitools raises $2.5m from Magma.

Eyal Toueg

Google startup center moving up, slimming down

Google’s Campus Tel Aviv, a place for startup entrepreneurs to meet, is moving up and slimming down. The facility will be relocated in the next few weeks to a smaller area of the 34th floor of Electra Tower in Tel Aviv — up from the 26th floor — thus putting a new emphasis on programming rather than space, the company said in a blog post. “The small meeting rooms at Campus were underutilized, and it made sense to focus less on physical space and put our resources into activities that will help more startups and entrepreneurs,” Google said, unveiling a host of new programs. Among them are teaching presentation and public speaking skills to women and a series of events with leading figures in the global tech and business world. (Inbal Orpaz)

Trading platform for startup shares launched

PrivatEquity.biz this week launched its online trading platform that enables investors to buy shares in startup companies. The site, which appears in English, Hebrew and German, is initially offering securities in about a dozen companies selected by PrivatEquity.biz’s staff. So far, 70% of the investors who registered on the site are from overseas. The platform acts as a marketplace where shares held by employees, former employees, founders and service providers can be bought by private investors, venture capital funds and institutional investors in Israel and abroad. The company plans to expand to Europe and South Asia. (TheMarker Staff)

Applitools raises $2.5m from Magma  

Applitools, which has developed cloud-based automated visual testing of web and mobile applications, said Tuesday it had raised $2.5 million from Magma Venture Partners in its first-ever fundraising round. Applitools enables users to automate tests that show which app looks right and will work well on multiple browsers and  devices. Since it launched its service last November, over 1,500 users, including Wix, Viber, SAP and AOL,  had performed over 750,000 visual tests. “We plan to use the funding to strengthen our marketing efforts, and enhance Applitools’ abilities to support the development, testing and monitoring needs of Web and mobile app developers,” said CEO Gil Sever (TheMarker Staff)