Brains Behind 'Micro Jobs' Sensation Fiverr Have Amazon, eBay in Their Sights

You can buy services for as little as $5 on the Fiverr website, but cofounder Micha Kaufman is thinking big.

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Last month, I decided to make a new business card and searched for some quotations. The smallest I found was for 150 shekels ($38) and the largest 400 shekels ($100). Then I turned to the Fiverr.com website...