Analysis |

Ben & Jerry’s: The Israel Boycott That Won’t Quite Go Away

After a year of pressure campaigns and lawsuits, Unilever and its ice cream subsidiary are now about to do battle in court. The odds favor Unilever

David Rosenberg
David Rosenberg
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David Rosenberg
David Rosenberg

When Ben & Jerry’s, the gourmet ice cream maker, said in July 2021 it was quitting Israel unless its local licensee stopped selling in the West Bank, it looked like Israelis would soon be eating their last Cherry Garcias. Then in June, Ben & Jerry’s parent company, Unilever, reached a deal with Israeli licensee Avi Zinger to keep making the ice cream without Ben & Jerry’s involvement. It looked like the boycott was not to be.

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