The talk of the Israeli food industry is how small-time factory owner Avi Zinger defeated global behemoth Unilever. It sure wasn’t easy. Zinger, Unilever’s Ben & Jerry’s franchisee until a few days ago, is now the owner of Ben & Jerry’s Israel. He has waged a stormy media campaign since July 2021, when Ben & Jerry’s announced that after 33 years of working together, it would not extend his contract because he sold its products in Israeli West Bank settlements.
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