The Israeli New Yorkers Trying to Turn Matbucha Into the New Hummus

After turning Manhattanites on to real couscous, Ron and Leetal Arazi are sure that the next hot thing (literally) is matbucha, a cooked tomato-and-pepper delicacy

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Tzach Yoked
Tzach Yoked
Tzach Yoked
Tzach Yoked

“Tell me the truth,” I can’t prevent myself from asking Ron Arazi toward the end of our conversation. “If I stop a thousand people in New York and ask them what matbucha is, how many will know what I’m talking about?”

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