Meet Adidas' Latest Star: A Muslim Surfer From Israel

Hamama Jarban, 42, a feminist icon and athlete from the village of Jisr al-Zarqa, is appearing in a campaign aimed at marketing modest swimwear. She herself doesn't wear hijab on a daily basis: 'I took this step out of identification with women who wear hijab on the beach'

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Hamama Jarban from the Israeli-Arab village of Jisr al-Zarqa, a veteran fisherwoman, lifeguard, surfer and former professional soccer player who is featured in an Adidas Israel campaign marketing modest swimwear, August 2021
Hamama Jarban, who has opened a surfing school for young Arab Israeli women, modeling for Adidas Israel. "I hope to continue to promote the sport of surfing among Arab women."Credit: Meir Cohen @meirco
Hamama Jarban, modeling in the new Adidas Israel campaign. "My dream is for Arab women to go places where I myself couldn’t go – to the Olympics and to other international competitions."Credit: Meir Cohen @meirco
An Adidas campaign starring Hamama Jarban
The Jisr al-Zarqa fishing area from the air.Credit: Ofer Vaknin

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