Behind the Scenes at WeWork: ‘We Watched in Astonishment at How Things Went South at a Crazy Pace’

Roee Adler joined WeWork when it was a rapidly growing startup, spearheaded by the charisma of Adam Neumann. Then things started to change ■ His new company seeks to reinvent the brick-and-mortar store with a fleet of 'mobile shops'

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Roee Adler. "What does it really mean to be a nerd? It’s about taking joy in amassing knowledge"
Roee Adler. "What does it really mean to be a nerd? It’s about taking joy in amassing knowledge"Credit: Elad Malka
Sagi Cohen
Sagi Cohen
A WeWork spaceCredit: KATE MUNSCH/Reuters
Adam Neumann. Became ambitious.Credit: Mark Lennihan/AP
A shopping mall in Manhattan. Santa wants to bring shopping home.Credit: SPENCER PLATT - AFP

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