American rapper Snoop Dogg is partnering with Israeli cannabis company Seedo, the company announced Monday.
Snoop, an outspoken advocate of marijuana use, will serve as the company's brand ambassador to promote Seedo’s small refrigerator-like machine that grows plants with the help of artificial intelligence.
The self-contained “grow box” regulates temperature, light, carbon dioxide and minerals and is monitored by an application.
"We are honored to partner with an industry icon like Snoop Dogg," Zohar Levy, CEO of Seedo said in a press release.
"Snoop's vast global following, industry influence and network reach will provide us an invaluable resource for Seedo as we continue to grow. The synergy between Seedo's products and Snoop's platforms is truly natural," Levy added.
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"Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I'm all the way down with. Seedo creates cost savings and the opportunity for all people to benefit from agricultural technologies," Snoop Dogg said.
The Haifa-based company provides automated technologies for home and commercial use, helping growers cut costs and grow pesticide-free herbs.
Snoop started his own line of marijuana products, Leafs by Snoop, in 2015.
The Associated Press contributed to this report.