Being head of the city that has just been named the world's most expensive to live in comes with a lot of challenges, admits Tel Aviv-Jaffa Mayor Ron Huldai.
“Tel Aviv will become increasingly more expensive, just as the entire country is becoming more expensive," says the 77-year-old when asked if he has any hopes for change regarding the rising cost of living in his city. "Only if the state manages to reduce prices nationwide, they’ll drop in Tel Aviv too. If not, the gaps in society will continue to widen. The fundamental problem is that there is no alternative metropolitan center in Israel. Even if 5,000 apartments in Tel Aviv would be marketed right now, or 20,000 in one fell swoop, it makes no difference. What’s important is the total number of apartments being sold in the country."