As Israel's Gig Economy Grows, So Does the Number of Fake Professions

In Israel, you could hire a love consultant, a traffic psychologist or a datologist, even though none of these are recognized areas of expertise

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Assaf Yaari is an expert on self-love and couple relationships, according to his website. He offers his services to serious singles who are searching and to loving couples who are having difficulties. Yaari describes himself as a guide to love in Tel Aviv.

But Yaari apparently has no formal training, and the nature of his professional expertise is unclear. On his website, Yaari also claims that he is a couples mentor on Facebook and that he heads an initiative called the Academy for Couple Relationships and Love.