Analysis Sexualizing Smurfette: How Israeli Advertisers Exploit ultra-Orthodox for PR Stunts

Public relations at the expense of the ultra-Orthodox community is too tempting for shameless advertisers to resist.

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There are some 900,000 ultra-Orthodox Jews in Israel, and at least as many other Israelis who love to hate them. This situation is nothing new, which is why advertisers can build entire ad campaigns on the...