Print Readership Among Jewish Israelis Falls Below 50 Percent

The rate has dropped dramatically from 58 percent in a 2015 poll to the current level of 49 percent, TGI reported

A photograph of President Barack Obama and his staff watching the operation that killed Osama bin Laden that was digitally altered in an edition of the Brooklyn weekly Di Tzeitung.
AP Photo/Seth Wenig

Readership of print newspapers among adult Jewish Israelis has fallen below 50% for the first time on record, according to a survey by TGI. The rate has dropped dramatically from 58% in a 2015 poll to the current level of 49%, TGI reported. Weekend readership has slid in similar fashion, from 61% to 52% during the same period.

Meanwhile, exposure to digital media is steadily climbing. TGI found that 92% of its survey respondents use the internet; 57% listen to music or Podcasts on their computer, tablet or smartphone; 59% download or stream television programs; 70% report watching video clips daily; and 44% watch Facebook videos daily.

No print edition of a local paper was spared by the negative trend. Exposure of the most-read paper, Israel Hayom, plummeted from 40% to 30% in two years. Yedioth Ahronoth fell to 27%, while the freebies B’Sheva and Maariv Haboker declined to 6.1% and 4.8%, respectively. Readership of Haaretz dipped slightly during the period in question, to 4.4%, followed by Makor Rishon with 4.2%.

Among economic papers, Calcalist readership decreased to 10.6%, while TheMarker came in at 5.4%. Globes bucked the trend, with its readership increasing to 5.6%.