Readership of print newspapers among adult Jewish Israelis has fallen below 50% for the first time on record, according to a survey by TGI. The rate has dropped dramatically from 58% in a 2015 poll to the current level of 49%, TGI reported. Weekend readership has slid in similar fashion, from 61% to 52% during the same period.
Meanwhile, exposure to digital media is steadily climbing. TGI found that 92% of its survey respondents use the internet; 57% listen to music or Podcasts on their computer, tablet or smartphone; 59% download or stream television programs; 70% report watching video clips daily; and 44% watch Facebook videos daily.
No print edition of a local paper was spared by the negative trend. Exposure of the most-read paper, Israel Hayom, plummeted from 40% to 30% in two years. Yedioth Ahronoth fell to 27%, while the freebies B’Sheva and Maariv Haboker declined to 6.1% and 4.8%, respectively. Readership of Haaretz dipped slightly during the period in question, to 4.4%, followed by Makor Rishon with 4.2%.
Among economic papers, Calcalist readership decreased to 10.6%, while TheMarker came in at 5.4%. Globes bucked the trend, with its readership increasing to 5.6%.