'Israel Isn’t a Brand Some American Jews Want to Identify With'

Liran Avisar Ben Horin is head of Masa, an organization that encourages Diaspora Jews to participate in long-term programs in Israel.

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“Israel is no longer relevant enough in the eyes of Diaspora Jews," says Liran Avisar Ben Horin, the CEO of Masa Israel Journey, an organization that encourages young Jews between the ages of 18 and 30 to...