How Did 'Mrs. Netanyahu' Turn Into 'First Lady'? 'The Term Came From the Prime Minister's Residence'

Sara Netanyahu is the prime minister's wife, not the president's, and 'First Lady' isn't an official title in Israel. Why was she introduced as such during Pence's visit?

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UPDATE: Israel's chief of protocol summoned after telling Haaretz who turned 'Mrs. Netanyahu' into 'First Lady'