You have done the Kotel and Masada, but what about Krembo Wings and makluba? One is a youth movement for kids with special needs and the other is a Palestinian delicacy; both should be on the itinerary of people looking for a meaningful Israel experience

Dan Zeller
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An Israel Experts group on a graffiti tour of Tel Aviv
Dan Zeller
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On your next trip to Israel, why not dive deeper into the values you care about and discover the many corners of inspiration that will help shape your understanding and relationship with Israel?

To really get to know Israel, one must go beyond the classic tourist attractions and the common experiences, to the story of those who rebuilt Jewish culture in the modern world. Since a nation’s art and cultural offerings generally provide a window into what animates, excites and disturbs its citizens, Israel Experts likes to weave elements of fine art, music and dance into their tour programs.

Itineraries therefore include such special highlights as visits to the dance company ‘Vertigo’ in their EcoVillage studios on Kibbutz Netiv Halamed Heh, a meeting with Carmella Rubin (Reuven’s daughter-in-law) at the Reuven Rubin Museum in Tel Aviv, a tour of the Photo House guided by the grandson of famous Israeli photographer Rudi Weissenstein, or tea with the ceramic artist Marcelle Klein at the Benyamini Ceramics Center. The point is to enable you to engage with modern-day Israel, as Jews in this ‘Old New Land.’

Eat well – do well

Israelis are known for their entrepreneurship spirit. Some Israeli entrepreneurs, in their search for meaning and desire to give, have linked their enthusiasm for start-ups to a social agenda, creating initiatives that help them do well by doing good. Israel has truly become a shining light unto the nations of socially responsible businesses.

Many social enterprises are related to the culinary arts. Israel Experts’ tours often include visits to restaurants and to food industry businesses that make a social impact. Examples include Mata’im in Zichron Yaakov and Ringlebloom Café in Beersheva, establishments that employ at-risk youth and train them to be cooks. Both are supported by the Dualis Social Investment fund.

Wine lovers are always excited to visit the Tulip Winery. It is located near Haifa in Kfar Tikva (Village of Hope), a kibbutz-like community for adults with developmental and emotional disabilities. The village’s residents work in the winery, as well as in the other businesses located in the community. Visitors enjoy a wine tasting and a conversation with some of the winery’s employees. 

Other eating establishments rise to the challenge of bridging social gaps that divide our society. Such is the Booza Ice Cream Factory, a joint venture of Jewish and Muslim entrepreneurs, and Eucalpytus, which blends Palestinian cuisine with biblically inspired dishes to create such delicacies as makluba (a slow-cooked rice and chicken dish) and entrees that incorporate all seven biblical species.

Speaking of food… Israel must be the only country in the world with a youth movement named for a beloved children’s confection. But that is, of course, what one might expect when young people feel empowered to decide, bottom up, to work for change. When a group of teenagers decided in 2002 to create a youth movement for young people with physical, developmental and emotional disabilities, they decided to name it “Krembo Wings,” after the popular and very sweet winter-time Israeli snack, consisting of a fluffy, marshmallowy substance on a cookie base covered with chocolate. Krembo Wings is today a youth movement that provides weekly social activities to thousands of disabled youth together with their able-bodied peers.

Israel Expert groups visit with these young people to see what it means to be empowered, included, to be a part of, rather than apart from. These are powerful visits which bring tears to the eyes of visitors, as they experience the beauty of what a good society can be.

Meaningful tourism

Israel Experts’ tourism is as much about what creates meaning as about giving pleasure to the visitors. A society must be measured by the way it deals with those who are weak or struggling. We are only as good as the lives of the weakest among us, as good as the solutions we find for those who cannot cope without support.

It was with these thoughts in mind that in 2001 a group from Kibbutz Harduf created the Hiram rehabilitation center for people coping with mental illness. Kibbutz Harduf is one of the more unusual kibbutzim in Israel, combining traditional kibbutz ideology with a commitment to the principles of anthroposophy.

Located far from the bustling city, Hiram enables the serenity needed for undergoing a rehabilitation process in a quiet and protected place, within rural surroundings, far from the stresses of life and the feelings of urban solitude. A visit to Hiram is not only an inspiration in terms of the people you meet, it is also a visit filled with physical beauty, from the products of the crafts workshops produced at Hiram, to the gorgeous organic farm that also serves as a therapeutic garden.

Pluralism in action

Israeli society continues to struggle with the formidable task of creating a more inclusive society, one that strives for increased tolerance, pluralism, and mutual respect. Go beyond the obvious and choose to engage with some of these initiatives during your next visit.

One such initiative is ‘Moona – A Space for Change,’ the brainchild of former IDF fighter pilot Asaf Brimer. Located in the Arab Israeli town of Majd al-Krum in the Upper Galilee, Moona brings together teens and young adults from Jewish and Arab communities to increase their knowledge of advanced robotic and aeronautic technology. These mixed Jewish-Arab teams develop high-level projects for international competitions that they are delighted to share with visitors. At Moona, they do not discuss co-existence; they live it.

Tolerance and pluralism of course extend beyond the political realm. Given Israel’s location in the Middle East, and its rootedness in Jewish tradition, some visitors are sometimes surprised to discover that Israel is one of the most gay-friendly countries in the world. In addition to meeting with some leading LGBTQ activists and hearing about the ground-breaking work they and their organizations are doing, Israel Experts participants can take part in an experiential Pink Points Tour of Tel Aviv. During this tour, you learn not only about the history of LGBTQ rights in Israel but also about critical milestones in the development of a movement.

There is some irony in the fact that what most tears at the Israeli society also provides seeds for reconciliation. This finds clear expression in the efforts of Women Wage Peace, a unique group that brings together Jewish and Arab women who share the common goal of pressuring their leaders to discuss peace. On your next trip to Israel, sit down for an intimate discussion with members of Women Wage Peace. Hear about what brought them together and what also keeps them apart.

Innovation Nation

Israeli initiatives, both in the business and social realms, highlight the creative thinking and ingenuity that have guided Israel over the past 70 years. Thanks to Israel Experts, you can visit exciting high-tech start-ups; meet with researchers from the Dead Sea Research Institute; and hear from the founder of BKind, an Israeli initiative to encourage people around the world to do good.

These are just a few of the experiences Israel Experts likes to share with its guests in Israel. There are many, many more. There is no other country like Israel in the world, no other society so unique in layers, and you have an open invitation to go beyond the obvious and dive deeper into meaning and place.

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