RE/MAX Harish: Paving Your Way to a Property in an Up and Coming Location

Lidor Yaakov
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25 agents and departments divided according to fields of specialization. RE/MAX Harish Credit: : Mor Shkifi Lati
Lidor Yaakov
Promoted Content

The field of real estate is flourishing. The COVID-19 pandemic led many families to rethink their plans and take steps to improve their housing, with a clear preference for larger, more spacious properties, with a balcony or garden, where they can spend time and host friends and relatives. The demand for a different living experience, together with housing prices that continue to rise, have made the young city of Harish an attractive option for many families who find quality of life there at accessible prices.

The city’s outstanding real estate agency, RE/MAX Harish 'Ha'ir Hachadasha', is familiar with the local area's real estate market at first hand. The firm was founded when Harish was declared a city five years ago and since then has successfully led many different kinds of deals. “When I visited Harish for the first time, I felt that I had come to the right place for me,” says Liron Carmon, manager and partner in RE/MAX Harish, together with Avi Koresh, CEO. In addition to their knowledge, experience and love of the city, the two successfully find solutions for their many customers.

RE/MAX Ha'ir Hachadasha Harish: All kinds of real estate deals

RE/MAX Ha'ir Hachadasha Harish, one of the city’s largest and leading real estate agencies, has a number of departments: a second-hand apartments department, numbering twenty-five agents; a department specializing in marketing new first-hand projects, and a commercial department that focuses on shops and offices for rental and sale.

RE/MAX Harish agency: Skilled agents and satisfied customers Credit: Mor Shkifi Lati

The field of real estate is flourishing. The COVID-19 pandemic led many families to rethink their plans and take steps to improve their housing, with a clear preference for larger, more spacious properties, with a balcony or garden, where they can spend time and host friends and relatives. The demand for a different living experience, together with housing prices that continue to rise, have made the young city of Harish an attractive option for many families who find quality of life there at accessible prices.

The city’s outstanding real estate agency, RE/MAX Harish 'Ha'ir Hachadasha', is familiar with the local area's real estate market at first hand. The firm was founded when Harish was declared a city five years ago and since then has successfully led many different kinds of deals. “When I visited Harish for the first time, I felt that I had come to the right place for me,” says Liron Carmon, manager and partner in RE/MAX Harish, together with Avi Koresh, CEO. In addition to their knowledge, experience and love of the city, the two successfully find solutions for their many customers.

RE/MAX Ha'ir Hachadasha Harish: All kinds of real estate deals

RE/MAX Ha'ir Hachadasha Harish, one of the city’s largest and leading real estate agencies, has a number of departments: a second-hand apartments department, numbering twenty-five agents; a department specializing in marketing new first-hand projects, and a commercial department that focuses on shops and offices for rental and sale.

The firm markets more than 180 properties exclusively at any given time, and it conducts more than 700 rental and sales transactions of properties through the firm annually. In addition, the firm reports another interesting fact: some 70 percent of the secondhand transactions in the city are carried out by the firm.

RE/MAX 'Ha'ir Hachadasha' Harish explain that the secret of the firm’s success is primarily due to its great investment in each of its agents every step of the way. The first step begins when the agent joins the firm, and learns RE/MAX’s system in the Leap to Success course. At the same time as theoretical studies, the agents begin a process of mentoring and practical studies, led by agents’ coaches. This is intensive mentoring that continues throughout the first year in the firm, and includes providing professional tools, from conducting negotiations, meeting buyers and sellers, acquiring mental resilience and everything an agent needs in the transition from employee to self-employed business person. This mentoring guarantees that the agents successfully integrate into the field of real estate and in the firm.

After beginning work, training continues, and each week tutorials take place for the firm’s agents on a variety of subjects, as well as simulations that include role play and practicing behavior in real challenges based on actual situations, and brainstorming together, the aim of which is to find optimal solutions for problems.

Collaboration and breaking the glass ceiling

One of the sensitive subjects among real estate agents is the competition between the firm’s agents, where established agents deal with many customers while young agents are left behind. But this is not the case in RE/MAX 'Ha'ir Hachadasha' Harish. “Unlike other agencies in the field, we don’t compete with our agents but collaborate with them,” explains Liron “We do everything to help our agents succeed and therefore the firm’s staff refer customers to the agents equally, and thus guarantee them plenty of work and success in the field.”

The firm leads hundreds of property rental and sales transactions annually Credit: Mor Shkifi Lati

Liron adds that the way the firm works also makes it possible to break the glass ceiling in the field: “The agent’s earning ability depends solely on themselves, and the more effort they invest the greater their earning potential. You can reach a five-figure monthly salary easily,” he says.

RE/MAX 'Ha'ir Hachadasha' Harish emphasizes collaborative work between its agents. Each agent receives exclusivity on the property from the seller, and every week a meeting of all the agents takes place in which they all visit the properties that have come on the market that week. This enables them to understand and experience the properties and work together to market the properties to potential buyers.

All of the tools are available for the agents

Apart from the support offered by mentors who are assigned to every agent that joins the firm, RE/MAX 'Ha'ir Hachadasha' Harish provides a support package that meets every need that arises during their work. For example, the media manager is responsible for advertising properties on the websites and social networks of the agent’s choice, and the firm’s graphic designer gives the agents service in the entire field including meeting graphic design needs and designing advertisements. In addition, the office manager coordinates and arranges meetings.

But professional tools are not enough. RE/MAX 'Ha'ir Hachadasha' Harish works constantly to foster a pleasant, family atmosphere. The firm organizes teambuilding evenings, days out and joint weekends. Each summer there is also a competition to meet objectives and the agents who reached their sales objectives go on holiday abroad together. The firm’s staff have moved to their new location: an office of unprecedented size, with all the services necessary in order to give the agents maximum comfort.

Above all – customer service

What really makes RE/MAX 'Ha'ir Hachadasha' Harish an outstanding real estate firm is that customer service is the agents’ main priority. “We see ourselves as service providers and this is what distinguishes us from other agencies,” says Liron.

The agent accompanies the property holder hand in hand every step of the way. Thus, the firm offers an examination by a lawyer of the existence of betterment levies and building rights, at no extra charge.

In addition, in order to determine the right sales price for the property, the firm’s staff conduct an analysis of similar transactions that have taken place recently, and a review of similar properties on offer in the city that have not yet been sold.  The owners of the property also receive a marketing and advertising package for the property, which includes professional photography and a guarantee of at least eighteen marketing activities, such as advertising in Yad 2 and local websites and in newspapers, advertising the property in tens of Facebook groups, paid advertising in Facebook and Instagram, communicating the property to the firm’s database of customers, which consists of hundreds of customers, and more.

The mix of investment in agents and investment in customers is what makes RE/MAX 'Ha'ir Hachadasha' Harish one of the leading and most professional agencies in everything related to the local real estate market in the young city.

RE/MAX Ha'ir Hachadasha Harish
tel: 1-700-55-60580
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