CEO Talk: Udi Shaked, Inomize

This interview was conducted with Udi Shaked, CEO of Inomize

Full Name: Udi Shaked
Title: CEO
Company: Inomize

Tell me a bit about your background? How did you first get started with Inomize?
We came with the idea to establish Inomize back in 2007 having in mind that there is no a knowledge center here in Israel for companies which needs to acquire an advanced Silicon design know-how. My partners, Tzvika Shaked and Dudi Wolf and Me , had decided that the industry is thirsty for such a service provider, and we are in a good position to supply this need.

Tell me about Inomize?
Inomize today is one of the largest independent Silicon design entities in the world, with nearly 150 engineers, spreading over all various domains of ASIC and HW design like System, architecture, Front-End design, Verification, Analog, Back-end and more. The company has offices in Netanya, Jerusalem (part of the acquisition of Verisense in 2016) and the UK. Inomize not only employ Silicon engineers, but also has a training program for junior engineers who want to become Silicon engineers

What were you doing before that?
Inomize was officially established in 2008. As for myself, prior to Inomize I was working at Siano, as one of its founders, before Siano I had leading positions in Emblaze Semiconductor, Modem Art, , Innowave and Comverse.

 What problem did you see that needed to be solved? What is your approach to solving that?
Back in 2006 a company that wanted to do an ASIC had to rely only on itself, and build a very expensive infrastructure, even if the need was just for one-of or alike need. Inomize was offering a unique service that allowed companies to focus on their core technology, and rely on a trusted partner for the ASIC implementation work.

Did any of the market consolidation (or acquisition) affected your business and how?
Consolidation is almost synonymous with the VLSI industry and in 2016 Inomize was merged with Verisense, which we see as a boost to Inomize capabilities

כנס אינומייז

Which market segment seems promising to you? And why?
It is not a secret that many of the industry resources are now moving into the AI and Automotive markets and seems that those will be the growth engine for Inomize and the industry in the coming years.

AI, which is combining applications like Artificial intelligence, Augmented Reality, Virtual Reality and some more is where a lot of innovation and investments are happening, and Inomize is part of that.

In Automotive, especially in order to comply with ISO26262 which is the driving standard for this market.
The cars in the connected world we are living-in now, are becoming more and more sophisticated, and the way to generate this is by using a lot of SoC on each and every car This need drives technologies like Artificial Intelligence, Augmented Reality, Machine learning and more.

What is a typical customer for Inomize?
It’s difficult to characterize Inomize customers, as the variance between them is huge. Nevertheless, we seems to be more relevant to either companies that have SoC capabilities, but have a shortage in bandwidth, or new comers that do not have all SoC expertise and are using Inomize to bridge those gaps. Example to the latter is a medical equipment company that had an idea for a Bionic eye, but had no ASIC know-how where Inomize was taking their idea into an ASIC.

Customers are focused on time-to-market, first-time-right, price, etc. Do you see a change in customer behavior in recent years? Where is the focus today and why?
Customers are very picky with their selection of their technology partners, whether these are tools, IP or services. So you have to be able to provide a unique solution to stand out, as “me-too” strategy is not enough, and everyone wants to have differentiation, especially in the 16nm,12nm and 7nm era were designs are becoming highly complex.

What are the 3 top things you wish your customers would do better (or different)?
We are not in the habit of telling our customers what to do, but it would be nice if their decision processes were faster, which will help Inomize serve them better.

Are you currently hiring? What type of jobs?
Inomize is hiring for the last 10 years, so we are looking for top-notch candidates in all ASIC design disciplines like Architectures, Design (FE), Verification, RF, Analog and Back-end. Inomize has vacancies for those in all its locations in Israel and the UK.

Where can one find more information?
At Inomize web site

What is the best moment in your day?
When I feel I was able to solve a customer related problem

How do you keep yourself energized and engaged during the day?
That’s simple, I like what I do, and that keeps me energized!

How do you spend your time outside working hours?
In our business the days are very long, so having family time is my preferred way of relaxing outside working hours.