Ramat Gan has a new landmark. Rising 40 stories from number 105 Jabotinsky Street, the luxurious Pisgat Dan complex is “a very Tel Aviv tower,” according to Dolly Elrom, marketing and sales manager for project entrepreneur, Dan Real Estate. “It is home to a diverse mix: young couples and families, singles and divorcées, professionals and hi-tech, people from all over Israel and from as far afield as France and the UK.”
All but two of the tower’s 195 housing units — penthouses and mini-penthouses, spacious three, four- or five-room apartments — are already occupied, with a lively WhatsApp group connecting their residents. Only two units remain: the highest penthouses in Ramat Gan, both of them ready for immediate entry. One is on the tower’s 39th floor and the other on its 40th, the vistas from their super-sized balconies soaring across green parkland, the sparking Mediterranean, the gleaming skyscrapers of Tel Aviv’s urban landscape and the greater part of Gush Dan. In Tel Aviv, just a quarter of a mile away, large penthouses like these sell for more than NIS 20 million ($6 million). The starting price for the two at Pisgat Dan is around NIS 8 million ($2.5 million).
Tower living has become popular in Israel. The dream of a family home with a garden (and the hours in traffic that commuting to and from it often demand) has given way to seeking an apartment on a high floor with sweeping views. Large balconies high above the city bring into the home fresh air, open space and a sense of joy and nature.
The Pisgat Dan project adds to the luxury of tower living with a residents’ club and a well-equipped gym. Each apartment also has its own storeroom and two adjacent parking spaces. A gracious entrance lobby, staffed around the clock, features floor-to-ceiling windows and flourishing plants. Just outside its glass doors is the tower’s 2,300-square-meter (25,000-square-foot) commercial complex. Branches of Golda ice cream, the Super-Pharm pharmacy, Clalit Health Fund and Studio Yossi Porat (which trains with personal trampolines) are among those who have leased space here, at an average NIS 140 per square meter. These close-to-home outlets have been particularly welcome in time of COVID.
Those happy to venture beyond the tower’s immediate environs find themselves in a high- quality environment on Ramat Gan’s revitalized Jabotinsky axis. They are in easy reach of restaurants, stores and the Yarkon Park, the Stock Exchange and the business complexes of Ramat Gan and Bnei Brak, and the leisure and entertainment centers of roiling Tel Aviv. In terms of public transport, they are in one of Ramat Gan’s most accessible neighborhoods, even before the 24-kilometer (15-mile) ‘red line’ comes into operation. The first section of the Tel Aviv Light Rail and currently under construction with two of its stations slated for this area, the red line might increase property values by as much as 15 percent.
Responsible for the stylish, comfortable and environmentally friendly design of the Pisgat Dan tower real estate icon is the 56-year-old architectural firm of Moore Yaski Sivan (MYS) Architects. They have been involved in some of Israel’s most high-profile skyscraper projects, Tel Aviv’s Azrieli Center among them. The project entrepreneur is Dan Real Estate, an arm of the veteran Dan Group. Established in 1945, the Dan Group is familiar to every Israeli from its close to 70 decades of urban public transport. The company has, however, diversified and, today, its 3,500 employees work in Dan industries which include not only transportation but also real estate development, tourism, and hi-tech and renewable energy infrastructure. Dan Real Estate initiates both residential and commercial real estate projects. One of the most veteran and financially solid companies in Israel, it emphasizes exceptional design by leading architects, high-quality construction, top-level specifications and prime locations. As well as the Pisgat Dan tower in Ramat Gan, the Group is behind the luxury 30-story Arlozorov 17 tower in Tel Aviv, built on the land of a former bus terminus, and the Ashtrom-Dan business center in Bnei Brak’s industrial zone. This latter will be one of the most advanced and innovative business complexes in Israel, comprising some 200,000 square meters (more than two million square feet) of office space.
Meantime, the last two penthouses in the Pisgat Dan tower are waiting for their occupants.
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