A pro-Palestinian is leveraging the popularity of the ALS Ice Bucket Challenge with his own Rubble Bucket Challenge to raise awareness about the situation in the Gaza Strip.
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Journalist Ayman al-Aloul started the Rubble Bucket Challenge Community page on Facebook on Saturday. The page already has over 2,265 "Likes" and has inspired copycat videos on YouTube.
"Although we cannot bring the families buried under the rubble of their homes back to life, we still can stop it from continuing to happen," he wrote on the community page. "Dare to accept the challenge for #Gaza and for the future of humanity.
"I have to do something and to send a message all over the world about Gaza," said al-Aloul, 42, according to NBC News. He discussed the idea with friends, some of whom suggested he use either a bucket of blood or shrapnel," NBC reported.
"It came to my mind that it's good idea to show the whole picture - how Gaza looks now, rubble, destruction, cement with sand, small rocks," Aloul said. Other hashtags doing the rounds on Facebook and Twitter, according to NBC, included #dustbucketchallenge and #remainsbucketchallenge.
Al-Aloul says he is not trying to replicate the viral success of the Ice Bucket Challenge, which has raised over $60 million for the ALS Association and has attracted numerous celebrities take part.
"If five famous people in the world like actors or presidents will do the challenge, that means I succeeded in sending the message about Gaza," he said.