Whole Foods Spices Up Life in the U.S. With Israeli Paprika

Simone Cormier, spice coordinator for upscale U.S. supermarket chain Whole Foods Market, visits the source of the sweet paprika used by the chain.

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Simone Cormier - jet black mane of hair pulled back, dark red lipstick and big, dangly silver jewelry - is wandering through the Levinsky market in Tel Aviv, putting her nose into spice baskets. "Hmm," she...