Yet another famous French patisserie is planning to open up shop in Israel, it was announced Wednesday.
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Laduree, which is credited with creating the modern-day macaron, is planning to open an outlet in Israel next March, the chain stated.
The 190-square-meter outlet will be located at the new TLV Fashion Mall, the commercial complex being built by Gindi Holdings at the site of Tel Aviv’s old wholesale produce market on Hashmonaim Street.
In August, French patisserie chain Fauchon, also known for its macarons, opened its first store in Israel at the nearby Sarona Market. The opening created a huge buzz, with long lines of customers waiting to try the pastries.
Laduree was founded in Paris in 1862, and is considered one of the most well-known macaron bakeries in the world. The patisserie got its big break in 1930 when it created the widely recognized double-decker macaron - sandwiching a cream filling between two macaron cookies.
Offerings include blue “Marie Antoinette” macarons, black licorice macarons, tea and fruit flavored macarons, and more. Currently, Laduree’s main bakery is in Switzerland; from there, its macarons are distributed to its stores in two dozen countries around the world.
Laduree owner David Holder told Haaretz that the Tel Aviv outlet would offer the chain’s famous macarons as well as a special line of cakes and desserts created for the Israeli store.